Red Ribbon Week

The Red Ribbon Campaign® is the oldest and largest drug prevention program in the nation, reaching millions of young people during Red Ribbon Week®, October 23rd – October 31st each year.



It is an ideal way for people and communities to unite and take a visible stand against drugs. Show your personal commitment to a drug-free lifestyle through the symbol of the Red Ribbon, October 23 – 31st.


The Red Ribbon Campaign® was started when drug traffickers in Mexico City murdered DEA agent Kiki Camarena in 1985. This began the continuing tradition of displaying Red Ribbons as a symbol of intolerance towards the use of drugs. The mission of the Red Ribbon Campaign® is to present a unified and visible commitment towards the creation of a DRUG – FREE AMERICA.


A theme unifies each year’s campaign and helps to broadcast one message, creating a tipping point to change behavior. This year’s theme was Be Happy, Be Brave, Be Drug-Free. In Warwick, members of the WVPC Youth Task Force created a Public Service Announcement in support of Red Ribbon Week and joined with hundreds of other students in a virtual Red Ribbon Kick-Off Ceremony featuring Marc Mero, former WCW and WWE Wrestling Champion turned

motivational speaker and youth-family advocate.


National Family Partnership is the sponsor of the National Red Ribbon Week® Celebration. We are helping citizens across the country come together to keep children, families and communities safe, healthy and drug-free, through parent training, networking and sponsoring the National Red Ribbon Campaign®.